On Thursday, August 30 BRANDS & MUSIC will bring together everybody who is contributing to the success of cooperations: Advertisers, marketers, media-makers, the music industry, and the advertising industry. One of them: David Klemm – as Vice President Business Development he is heading the sector Acceptance Development at Mastercard. His topic at the convention: Festivals and payment systems.
Over the past year, the big brands have raised their music sponsoring to the next level. Telekom secured the streaming rights of festivals to market their new streaming service MagentaMusik 360; influencer cooperations are firmly established in the marketing strategies of companies, the use of music and songs for advertisements and films is increasing. In short: The collaboration of the music and advertisement industry is close and constructive. And it is being accepted by the fans – if it is done well and has an added value. Ideally, a win-win-win-situation is developed – for artists, brands and the fans.
With BRANDS & MUSIC we will offer a whole day of insights into the relevant topics and show the good and bad cases, we will discuss with agencies, companies, managers and music makers on the status quo and the future of the connection between music and brands.
BRANDS & MUSIC is organized by the agency Lautstark in cooperation with c/o pop Convention 2018.