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Press Images Brands and Music Day 2016:

Images press conference 14.April 2016

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press release


cologne, 14.April 2016

The c/o pop convention, again expected to be attended by 1,000 international industry visitors, is taking place parallel to the c/o pop festival on 25th and 26th August 2016. This year's convention will delve deeper into topics - all with a high level of practical relevance - which met with particular resonance in previous years, and at the same time provide glimpses into emerging developments in the music industry and related sectors.

The first day has been designated as "Brands & Music Day", and is being hosted by the agency Lautstark in cooperation with the c/o pop convention. The event will be the first in Germany dedicated exclusively to the topic of brands and music. How is branded entertainment set to consolidate its place in the marketing mix favoured by the advertising industry? How is it possible to structure the liaison between brands and musicians so that both sides benefit? The first confirmed speakers are Richard Kirstein, author of the book "Music Rights Without Fights" and England's leading expert on music rights licensing for brands, and Fredda Hurwitz, Global Chief Strategy at the communications agency Havas Sports & Entertainment, which for many years has helped famous brands in their forays into the entertainment sector.

The second day, entitled "Exchange & Connect", has a dual focus. The module "Content Creation & Distribution – from Digital to Live" examines the new sales opportunities created by digital innovations. The module "Sync" investigates the prospects opened up by the "synchronisation" of music rights with other entertainment sectors (music, films, video games, advertising...). The confirmed speaker is Benji Rogers, founder of the direct-to-fan platform Pledge Music, whose vision of a fair trade music database as a new, transparent and equitable foundation for the business of music licensing is currently making waves.

The c/o pop convention is cooperating for the second time with SoundTrack_Cologne (24 - 28 August), the largest German trade fair dedicated to music and sound in film, games and media. Joint programme elements, coordinated areas of focus and networking events are planned.

Gateways to the digital solutions which make innovative forms of cooperation such as those between brands and streaming services possible in the first place will be explored in collaboration with the INTERACTIVE Festival (23 -25 August). All the events are taking place for the first time in this constellation in Cologne's Chamber of Commerce. Once again, our cooperation partner is the Federation of Communication Agencies - GWA.

tickets available now:

combined ticket (Brands & Music Day + c/o pop Convention) Early Bird 120.- (regular: 150.-)

single ticket Early Bird 70.- (regulär 100.-)

combined ticket students 50.-

single ticket students 30.-